Red Coyote

Hospitality + Retail

Oct 11

Written By Tiffany Rafii

YEAR: 2010 | 2013

SIZE: 2,750 sq. ft.

LOCATION: Oklahoma City | Edmond

Red Coyote Running & Fitness sets the bar high garnering national recognition and paving the way for unique shopping experiences

Design Brief

Red Coyote Running & Fitness has brought a dynamic approach to Oklahoma's performance shoe scene and they needed store fronts that were reflective of that. As opposed to just selling a pair of shoes and some tee shirts, John and Burke Beck are committed to selling fit. Cohesive to their approach to customer service, the design of each store is colorful, inviting, and relaxed, centered around the guest and providing them with a unique experience as they shop.

Red Coyote won an Award of Merit at the 2011 Illumination Awards presented by the Illuminating Engineering Society of North America. The store was also recognized as one of the top 4 best running shoe stores in America by Competitor Magazine.